Brand Identity Design and Packaging Design - The Boba

Goals: Craft a brand for the Boba, a brand new bubble tea business here to wow you with their all-natural ingredients and various and delicious flavors. They need their brand to feel cute and quirky, whilst still utilizing the fact that they only use natural ingredients.

Results: Ideated and designed a responsive logo suite and brand aesthetic to be used across various media. Crafted menus and packaging for use in the shop and cafe, including cups, stickers, and paper pastry bags.