eSolutionsFirst needed a corporate overview deck that would serve as a formal communication asset for client partnerships, investor meetings, and internal alignment. The existing materials lacked visual coherence and storytelling clarity.
Brand Blinks Global led a complete transformation, conceptualizing, writing, designing, and executing a brand-aligned presentation system that reflected ESF’s corporate identity and purpose.
Outcomes & Impact
85% increase in engagement during client presentations.
2.3x rise in deck-sharing frequency across key departments.
Enhanced partner perception (qualitative feedback from 4 major client accounts).
Created a reusable brand presentation system for future decks.
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Workflow & Strategic Process
1. Discovery & Audit
Conducted a visual and communication audit of existing decks and brand materials.
Defined tone alignment parameters: authoritative, progressive, trustworthy.
2. Brand Storyline Strategy
Developed a modular narrative woven around ESF’s mission, service verticals, and industry authority.
Created a content hierarchy optimized for boardroom presentations and digital PDF flow.
3. Visual Language Development
Designed a deck-specific visual identity system including typography, iconography, and grid style.
Ensured continuity with brand colors and digital identity framework.
4. Content & Design Integration
Rewrote all deck content for narrative flow and executive clarity.
Introduced visual communication principles, data-driven slides, minimal text blocks, and visual anchors.
Delivered motion-enabled master templates for scalable use (Keynote + Google Slides).
5. Execution & Delivery
Delivered a 20-slide branded master deck + editable design framework.
Conducted live walkthrough for ESF’s internal communications team.
Visual & Communication Focus
Minimalist visual system with adaptive color tones.
Narrative-led data visuals for credibility and retention.
Designed for both print and digital presentation modes.