πΆ Brand Identity Project: FarmFetch
Recently, I worked on a full brand identity design for FarmFetch, a fresh & handmade pet food brand focused on nutrition, trust, and happiness for dogs.
The core idea was to create a brand that feels:
Warm, friendly, and joyful
Farm-fresh and trustworthy
Fun enough to connect emotionally with pet parents
Design approach & deliverables:
Logo and mascot illustration
Bright, appetite-driven color palette
Playful typography and hand-drawn elements
Packaging design & label system
Social media creatives and promotional visuals
Brand stationery and mockups