A conversion focused email campaign

A conversion focused email campaign for AeroSleep, a concept e-commerce brand offering breathable bamboo weighted blankets for hot sleepers.

I created a 4-day welcome sequence designed to move new subscribers from initial interest to purchase through problem focused messaging, product education, social proof, risk reversal, and ethical urgency.

Project Details: Role: Copywriter Industry: E-commerce / Consumer Products Project Type: Email Marketing / Direct-Response Copywriting Brand: AeroSleep — Concept Brand Core Offer: 15% off first purchase

The Goal: The goal was to convert new subscribers into first time customers by addressing a specific customer pain point —overheating while using traditional weighted blankets — and positioning AeroSleep as a more breathable alternative.

The campaign uses a 15% welcome discount alongside product education, social proof, risk reversal, and ethical urgency.

Project Details: Role: Copywriter Industry: E-commerce /Consumer Products Project Type: Email Marketing / Direct Response Copywriting Brand: AeroSleep — Concept Brand Core Offer: 15% off first purchase

The Goal: The goal was to convert new subscribers into first-time customers by addressing a specific customer pain point — overheating while using traditional weighted blankets — and positioning AeroSleep as a more breathable alternative.

The campaign uses a 15% welcome discount alongside product education, social proof, risk reversal, and ethical urgency. Email 1 — Awareness Introduce the problem and deliver the 15% welcome offer.

Email 2 — Education Explain why traditional weighted blankets can feel hot and introduce AeroSleep's breathable bamboo construction.

Email 3 — Social Proof + Risk Reversal Build trust through customer testimonials and a 30-night guarantee.

Email 4 — Urgency + Conversion Give subscribers a final opportunity to use their 15% welcome discount.

See the full 4-day email sequence, including strategy, subject lines, and complete email copy. [View Full Project ↓]