Elevating Brand Awareness for Amel Susan Products

Project Description

Amel Susan Products, a manufacturer of baking products, sought to enhance its brand visibility and awareness for a new line of baking items. The goal was to increase market share and build a loyal customer base through strategic social media campaigns.

Key Stakeholders

The project involved collaboration with various stakeholders, including the marketing team, product development team, and external influencers.

Problem-Solving

Key challenges included:

Limited market share

Low brand awareness of the baking product line

Minimal brand loyalty among customers

Approach and Solution

To address these challenges, I implemented several strategies:

Influencer Partnerships: Collaborated with well-known bakers and influencers to create authentic content promoting the new baking products.

Social Media Campaigns: Launched 1-2 campaigns per month, including giveaways and contests to engage the audience and generate buzz.

Omnichannel Strategy: Utilized platforms such as Instagram, Facebook, and TikTok to maximize reach and visibility across various demographics.

Learnings

This project was a valuable experience in influencer marketing, as it became the primary content type used, significantly boosting brand visibility and engagement.

Reflection

If I were to undertake this project again, I would advocate for a larger budget. This would allow for more frequent and robust campaigns, as well as the integration of paid advertising to further enhance reach.

Tools Used

During the project, I leveraged several tools to optimize our efforts:

Content Management: Buffer, Hootsuite

Live Engagement: Instagram Live, TikTok Live

Analytics: Sprout Social, Google Analytics