Town & Country Surfaces Branding

Town & Country Surfaces is a New York City-based company that's been sourcing and offering luxury and high-quality building surfaces to contractors, architects and designers for 35 years.

Town & Country Surfaces was operating with a clunky, outdated website and a brand that didn’t set them apart from the competition—or do their exceptional reputation justice. They also struggled selling higher end products to builders and contractors looking for the cheapest materials.

With a focus on refinement, we developed a sophisticated, elegant brand representing the high-end and luxury quality of Town & Country's products. We began with a more polished website design rehaul, since many potential clients may go online first to get a sense for products. For brand strategy, messaging focused on the foundation that Town & Country is run “by designers for designers.” The bold design elements present in the new visual identity speak to the interior designers and architects who will insist in using the materials available through them, as opposed to trying to convince cheap builders that it’s worth it.