Midwest Outdoor Skill Training

Gobi R Chandran

Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop
Figma
MidWest Outdoors

Midwest Outdoor Skills Training

A thorough training program in outdoor skills, emergency medicine, and leadership development is offered by the educational organization (MOST). Serving a varied clientele of outdoor lovers, educators, and adventure leaders throughout the Midwest, MOST focuses on enabling people to safely explore outdoor areas.
Design Inspiration:
Midwest branding draws inspiration from its diverse landscape, geometric lines reflect modernity, while earthy tones evoke wilderness. The logo seamlessly blends symbols of the Great Lakes, emergency medicine, and outdoor adventure, embodying Midwest Outdoor Skills Training's mission.
Keywords for Design: Adventure, Emergency, Dynamic, Outdoors.
Brand Colors: Lively, Vibrant & Youthful
The interplay of Brand colors Azure Blue, Crusta Orange, and Apple green speaks to the spirited nature and interests of our youthful audience, capturing their attention with liveliness and excitement.
In contrast, Shark and Alabaster offer a neutral backdrop that ensures our brand performs well across all situations.
Info : The project is a Realtime logo design that I won a contest for, and I've attached the website's used logo. After that, I decided to work on the branding. Initially, I finished the current idea that I've shown here, but the client requested that I use the T as a tree, so I did this to satisfy him. However, as I worked on the branding, I realized that it didn't match the essence and cohesiveness, so I decided to stick with the original concept.
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