Working closely with Three Omens' creative and ad buying teams, I was responsible for translating high-level ideas and copy into visually engaging static ads. Over three months, we delivered weekly trays of 24+ static ads across four distinct themes or “trays,” crafted to test tone, targeting, and performance.

Year: 2024

Agency: Three Omens

My Role: Creative Direction, Social Media Ads, Visual Design

October prioritized message testing—exploring bold humor, soft wellness tones, and product-led storytelling across Dreams, High Love, and brand content.

In November, we shifted to performance-driven holiday campaigns, leaning into clean, festive visuals, while ensuring copy stayed compliant with ad platforms.

December brought lifestyle-focused ads tied to intimacy, celebration, and self-care—helping drive seasonal traffic, boost bundle purchases, and clarify VIIA’s position in the wellness and cannabis space.

Each month’s top performers informed the next, helping us refine tone, visuals, and messaging precision. The result: a flexible, high-converting ad system that elevated VIIA’s seasonal presence while keeping the brand visually fresh, clear, and fun.