Shift is a nicotine pouch brand built around progress, not pressure. Ahead of their upcoming product release, I worked with the Three Omens team to develop a series of bold, testable ad concepts that would resonate with their core audience: men trying to shift habits without judgment.

Year: 2025-ongoing

My Role: Social Media Ads, Visual Design, Web Design

The brief called for a mix of empowerment, humor, and routine-driven messaging. I crafted static ad concepts that explored different tones—from supportive to witty—paired with bold headlines, clean typography, and visual cues like racing motifs and morning rituals.

Imagery played a big role in A/B testing: some ads highlighted product close-ups, others leaned into abstract representations of “shifting,” while a few dropped into familiar lifestyle moments.

Alongside the ads, I designed a lightweight landing page to capture signups and track conversion. The goal was to see what clicked, refine what didn’t, and help set the stage for future campaigns with clarity and punch.

Early results helped Shift find its sweet spot: bold, relatable messaging with just enough detail to inform without triggering platforms. More iterations are in the works—this one's just getting rolling.

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