🎯 Objective: Develop a distinct brand identity for Trippy Soda, a THC-infused beverage brand that conveys a relaxed, surreal, and elevated experience. The brand aims to merge a sense of tranquility with a playful twist, making it a unique contender in the cannabis beverage market.

👥 Target Audience: Young adults aged 21-35 who are interested in cannabis products and are looking for a beverage that aligns with their lifestyle. They are curious, open-minded, and appreciate products with a creative and bold identity.

📦 Deliverables: Logo design, packaging design, 3D renders, marketing assets, and promotional animations that represent the brand’s personality and aesthetic.

Brand Essence: Trippy Soda’s brand identity is characterized by a blend of dreamlike visuals and playful elements. The brand wants to communicate an experience that feels both calming and euphoric, aligning with the effects of the product itself.

Design Approach: The visual direction utilizes hazy textures, vibrant yet soothing color gradients, and abstract patterns that mirror the 'trippy' feeling. The logo was designed to be modern yet adaptable, making use of fluid shapes and typography that feel dynamic and fun.

💡 Visual Inspirations: The inspiration for Trippy Soda came from psychedelic art and surrealism. The project drew from artists like Salvador Dalí and movements that emphasized fluidity and abstract expression. The color palette takes cues from dreamlike landscapes and natural elements, combining soft purples, blues, and greens to create a visually soothing yet striking look.

Logo Design: Various iterations of the logo were explored to capture the brand’s identity. The final logo is a balance between fluidity and structure, embodying the dual nature of the product—both relaxed and lively.

The branding was applied across different mockups, including can designs and packaging elements. The visual identity was integrated into all touchpoints, with surreal elements wrapping around the can and typography that stands out yet complements the overall design. The use of reflective textures and metallic finishes on the packaging further highlights the ‘trippy’ theme.

📓 Brand Guidelines: A comprehensive brand guide was created to maintain visual consistency. It includes details on color usage, typography, and logo applications across different media.

📈 Impact: Trippy Soda’s identity stands out in the cannabis beverage market by offering a unique visual experience that appeals to both enthusiasts and newcomers. The project has set the foundation for the brand to explore more creative avenues and expand its reach.