I treated this case study the same way I treated the work itself. Start from the story, be honest about how things actually went, and cut anything that didn’t feel necessary.

I didn’t want this to read like a highlight reel. The work wasn’t linear, so the story isn’t either. There were false starts, changes in direction, and decisions that only made sense after trying a few things first. I wanted that to come through.

The writing was made simple on purpose. Easy to skim, and easier to come back to with screenshots and visuals supporting the story, not replacing it. The goal wasn’t to impress. It was to show how I think, how I work, and how I make decisions when things aren’t perfectly clear.

View my full portfolio: www.ajanwachuku.work

Cheers.