When Crusto, a local pizzeria, approached me, they had a clear challenge: despite having great pizza, their online presence was bland and inconsistent. Their previous social media posts lacked personality, didn’t reflect the deliciousness of their offerings, and failed to connect with their target audience. They wanted to boost engagement, attract more local customers, and stand out in a saturated food market.

I began by crafting a vibrant, scroll-stopping visual identity for their social media using strong food photography, engaging text overlays, and a warm, appetizing color palette. As seen in the designs, I used close-up shots of pizzas, fresh ingredients, and happy moments to evoke taste and emotion. I didn’t shy away from bold colors and multiple layout styles, each post was designed to be visually distinct yet cohesive with the brand feel.

More than just good visuals, each design served a goal—whether it was promoting a new menu item, celebrating a special day like Women's Day, or reinforcing freshness with phrases like “Frisch gemacht nur für Sie!” (Freshly made just for you). I also made sure their contact info and location were always clear and easy to spot, guiding potential customers from interest to order.

The result? Crusto’s page transformed from quiet to buzzing. They saw a spike in followers, higher engagement on posts, and most importantly, more in-store and delivery orders. By aligning strong visuals with the brand voice and business goals, I helped turn Crusto’s social media into a true marketing tool and not just a gallery.