Marketing Campaign ROI Dashboard — Budget Reallocation from Real Facebook Ad Data
Built a full-cycle marketing analytics project: took a real anonymized company's Facebook ad campaign data (1,143 ads, ~$58.7K spend) and turned it into a budget reallocation recommendation backed by statistical testing, not just intuition.
Marketing Campaign ROI Dashboard — Budget Reallocation from Real Facebook Ad Data
Built a full-cycle marketing analytics project: took a real anonymized com...