Repositioning & Growing a Dormant Instagram Account

Repositioning & Growing a Dormant Instagram Account

Client Goal: The account was inactive with low reach and no clear niche. The goal was to reposition the account, rebuild consistency, and grow awareness by increasing reach, views, and engagement.

Challenge: The account had no clear positioning, inconsistent content, and low visibility. Posts were not reaching the right audience, and there was no system behind what was being published.

Strategy: I started by clarifying the niche and audience, then restructured the content around clear pillars and storytelling. I optimized the profile for clarity, rewrote hooks and captions to improve retention, and built a consistent posting and engagement system focused on awareness and reach.

Key actions included:

Repositioned the account around a clear niche and audience

Defined content pillars and brand voice

Improved hooks, captions, and narrative flow

Created a consistent posting rhythm

Applied an intentional engagement and visibility strategy

Increased monthly views from ~10K to 100k Improved reach and discovery through Reels and carousels

Higher engagement in saves, comments, and profile visits

Clearer audience alignment and stronger account identity

Outcome: The account shifted from being inactive and unclear to a consistent, discoverable presence with growing reach and engagement building a strong foundation for future growth and inbound.