Brand Identity Project
Porto Café is a modern café concept based in Porto, built around calm daily rituals and a warm, easygoing atmosphere shaped by sunlight and ocean air.
The brand is positioned within third wave coffee culture, focusing on high-quality coffee and freshly baked goods, where craftsmanship and attention to detail define the experience.
At the core of the identity is a system of minimal, expressive illustrations centered around coffee.
Simple, friendly, and slightly playful, they bring a human touch to the brand while keeping the overall aesthetic clean and contemporary.
Brand identity for Porto Café — a modern café concept built around third wave coffee culture. Logo, illustration system, packaging, and brand touchpoints