Trendy Skincare NG is a dynamic skincare retail brand in Nigeria, dedicated to offering popular, trending skincare products that people love. The brand aspires to be the go-to destination for discovering and purchasing what’s trending and hot in the skincare world.

Brand Design: When the client reached out to me, they had already started the design process elsewhere but felt the brand wasn’t coming together in a way that reflected their vision.

My first step was to rethink the brand foundation, not just aesthetics. I redesigned the logo and created one that felt more aligned with the brand’s personality

I presented two distinct logo options, giving the client flexibility and clarity. They selected the option that best represented their direction, for which different variations were created to go on the brands' touchpoints like websites, packaging, and social media.

I then reworked the color palette, reducing the number of colors and focusing only on shades that truly stood out. The goal was to create a stronger visual impact and a clear “POP” effect without overwhelming the brand.

For the packaging, the brief was fun and creative, but I wanted that fun to feel intentional, not chaotic. That’s why I introduced playful skincare line illustrations that look like the product is spilling from the bottle and placed them creatively across different sections of the box—adding personality while maintaining structure.