Africa Assure Launch Poster

During my senior year of college, I took remote undergraduate courses and designed graphics for the start-up, Africa Assure in Seoul, South Korea. Africa Assure is an affordable car protection subscription that covers extensive exterior vehicle damage for a fraction of insurance prices in South Africa. During this process I learned about how to create a product from the ground up, interviewing community members about their needs and desires in the automotive industry. Collaborating with the team, I created posters and fliers promoting the launch of the company designed to be presented at the parent company, Grandmark International . The biggest difficulty was educating customers about how to enroll in the membership program. Using a roadmap layout of the information, I hope to inform potential customers how to use the platform in a simple, direct way.