There's a new donut in town.

A local entrepreneur is ready to make their mark - with delicious pastries. And these donuts are good, really good. But their digital presence is lacking a certain panache. Donut shops in neighbouring communities seem to have it all together, few attaining a cult-like following that is attracting food bloggers and insta-eaters from far and wide. Here's how we increased the local donut shop traffic - online and offline - through a new visual identity. Applicable to the web shop, social media channels, and packaging, we curated a look that spoke to the correct audience.