Web Design & Webflow Development - Alex Carter

The Challenge: The coach needed to transition from one-on-one sessions to a scalable online business. The goal was to create a platform to host and sell his courses, automate the student onboarding process, and build a professional, trust-inspiring brand presence.

My Solution: I developed a full-featured course platform, not just a landing page.

System Architecture: I designed the entire user journey, from a free introductory lesson to a paid premium subscription.

Webflow Development: I built the site on Webflow, using its powerful CMS to structure the course modules and lessons, making them easy for the coach to update.

Membership & Payments: I integrated Memberstack to handle user registration, logins, and secure access to premium content.

Business Automation: I connected the platform to Make.com, creating a workflow that automatically adds new students to the CRM and notifies the coach in Slack.

Tech Stack: Webflow, Webflow CMS, Memberstack, Make.com, Airtable, Figma.

The Result: The final product is a self-sufficient business platform that allows the coach to generate passive income, automate her administrative tasks, and provide a seamless learning experience for her students.

Check out the website here: Alex Carter Course

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