Decla.fr is a SaaS that simplifies tax filing for micro-entrepreneurs. Led by a visible and active founder on networks, the project needed a website that was personal, clear and conversion-oriented at the same time. Objective: create a powerful Webflow site, aligned with the creator's universe and optimized to transform visitors into paying users.

Decla.fr is aimed at a specific target: freelancers and micro-entrepreneurs who simply want to delegate their monthly or quarterly turnover declaration.

With organic growth driven by the founder's visibility, the project needed to reach a new level: professionalize its image while maintaining its image. an accessible, human and embodied tone.

Until now, the site was a simple landing page. It was now necessary to create a complete site, Branding-first but SaaS oriented, which gives confidence, structures the user journey and converts effectively.

Create a clear, professional site, faithful to Personal branding From the founder

Highlight a simple and understandable value proposition

Structure pages and blocks according to logic Cro-first (conversion rate)

Facilitate product access, registration and contact

Offer a solid, scalable, and optimized foundation for SEO

We supported Decla.fr throughout the creation of the site: design, integration, technical structure, conversion logic and online launch.

The site was designed around a clear identity, with a direct tone, a clean interface, and a graphic universe consistent with the founder's content.

The objective: to transmit trust and simplicity, while valuing the product promise. The visuals feature the founder, reinforcing proximity and authority.

The validated models were integrated into Webflow using a Component-first logic. Each section is reusable and easily modified, allowing the site to evolve quickly according to business needs, without depending on a developer.

We structured each page with a conversion logic :

Clear hero sections with immediate CTA

Social proof sections (opinions, key figures)

Seamless user journey with few distractions

Direct integration of buttons into the SaaS interface

Information hierarchy designed to take action quickly

A clear, fast site, and aligned with the founder's personal brand

One smooth user experience, designed for conversion

One optimized loading time and a solid technical SEO score

An easily scalable structure to keep up with SaaS growth

Healthy foundations for launching acquisition or content campaigns

Decla.fr now has a Webflow website with high added value : an embodied identity, a refined interface, and a clear conversion path.

A perfect balance between personal branding and SaaS performance.

Webflow (Design, CMS)

Figma (models)

Product integration scripts

CRO strategy applied to page structure

On-page technical SEO (tags, Hn structure, speed)

At Mekaa, we create Webflow sites for SaaS and freelancers who want to structure their image and maximize their conversions.

Strong branding, CRO structure, scalable site.