Pixpay, a major player in payment for teens in Europe, has entrusted us with the complete redesign of its website and its migration to Webflow. Objective: a multilingual site, fast, scalable, easy to maintain... and ready to support their next acquisition campaigns.

Pixpay offers a bank card and a mobile application for teenagers, co-managed by parents. Present in several European countries, fintech is growing rapidly and is structuring its teams around a clear ambition: to accelerate international development while controlling its brand image.

The old site, based on a more rigid technical stack, no longer allowed:

to ensure rapid content editing,

to easily deploy new languages,

Nor to align with the new design system.

Pixpay needed a robust, multilingual and efficient marketing site, capable of supporting its growth and facilitating daily updates by internal teams, without depending on the tech division.

The main challenges to be met:

Ensure a redesign faithful to the design provided by their UI team

Cleanly migrate all existing content, including the blog, without losing SEO

Structure a multilingual site (FR/IT/ES) by avoiding duplication or indexing problems

Reduce load times and ensure a seamless experience across devices

Offer total autonomy to marketing teams in editing the site

To meet these challenges, we have mobilized all the power of Webflow and our know-how in component-first Webflow redesign to deliver a high-performance, scalable site that is perfectly aligned with the needs of Pixpay.

We integrated the models into Webflow using a component—first logic. Each element (buttons, sections, maps, modals) was designed as a reusable block, facilitating the creation of new pages without duplicates, and reducing technical debt in the long term.

All content from the Pixpay blog was manually migrated to Webflow CMS, respecting SEO best practices: Hn hierarchy, 301 redirects, metadata, slug structuring, and own reindexing via Google Search Console.

To meet multilingual challenges, we configured Webflow Localization taking into account:

The SEO performance of each local version (hreflang, own URLs, multilingual sitemap)

ease of editing for marketing teams (texts, CMS, translated UIs)

Compatibility with acquisition campaigns specific to each country

A 100% scalable site, updated without dev via a clear and modular interface

A powerful multilingual site, ready to support Pixpay's international campaigns

Reduced load times, with Lighthouse scores above 90

Zero critical post-migration bugs, despite tight timing with TV campaigns

An autonomous marketing team, able to edit each page without depending on the dev department

Thanks to this strategic Webflow redesign, Pixpay now has a fast site, optimized for SEO, and designed for international growth. This new platform allows them to edit freely, to adapt their content to each market, and to calmly welcome their future acquisition campaigns.

Webflow (Design, CMS, Localization)

Google Search Console

Figma (models provided)

Custom scripts & SEO tags

Redirect manager

At Mekaa, we support you from end to end: design, component—first integration, SEO-safe migration, performance, multilingual... We ship quickly, well, and without blah blah.