BURGER DEALER is a casual, family-friendly burger joint offering delicious, freshly made burgers, fries, and shakes at an affordable price. Coming with family recipe & homemade menu, the brand focuses on providing a comfortable and casual dining experience with a modern twist on classic favorites. Taking students and young adults as the main market target, the brand takes a casual, inclusive, & fun approach—from the logo, color palette, typeface, and all collateral & stationary design.