Procur Brand Design

Client: Procur Industry: Agriculture and Supply Chain Services Provided: Rebranding, UI/UX Design, Web Development

Procur set out to revolutionize the agricultural supply chain by creating a digital marketplace connecting farmers, suppliers, and buyers seamlessly. However, the existing brand and platform didn’t fully capture its innovative spirit or its potential as a global leader in agricultural trade. Procur needed a rebrand that conveyed trust, professionalism, and accessibility while resonating with diverse audiences—from local farmers to large-scale buyers.

At the heart of Procur is a mission to simplify agricultural trade and empower its users. The brand needed to reflect its role as a reliable partner for farmers and businesses alike, fostering growth and sustainability in the global agricultural ecosystem. We identified that trust, simplicity, and innovation were the key pillars that the rebrand should emphasize.

Modernized Branding: The Procur logo and visual identity were redesigned to exude confidence and reliability, incorporating clean lines and an approachable yet professional aesthetic. A fresh color palette was introduced.

User-Focused UI/UX Design: We completely reimagined Procur’s platform with a streamlined user interface that simplifies navigation and enhances functionality. The design prioritizes accessibility for users of all technical levels, from tech-savvy buyers to first-time sellers.

The rebrand positioned Procur as a trustworthy and innovative leader in agricultural trade, ready to scale across the Caribbean and beyond. The new visual identity and platform design captured its mission and inspired confidence in its ability to connect agricultural stakeholders on a global scale.