Cartoli: Industrial Equipment Rental UX

Cartoli Instruments is a Texas based distributor of industrial test and measurement equipment: electrical testing, force and torque, thermal imaging, automation. The company both sells and rents, but the rental experience was buried inside a third party Booqable shop with no visual connection to the brand and no UX shaped around how rental decisions actually get made.

Audit first. I mapped where the existing rental flow broke down, where people lost context, and what a buyer needs to know at each stage. The core problem was structural: availability, pricing, and rental period selection were handled inconsistently, and the path from browsing to requesting a quote carried too much friction for a B2B audience making time sensitive decisions.

Rebuilt around the rental model. Availability status and price per period sit prominently on every product card and product page, before anything else. A date range picker replaces manual text input, because someone arriving already knows their project dates and should not have to interpret a form field.

The product page. Designed around a sticky CTA that stays reachable at every scroll position on mobile. Request to Rent works without login, so there is no authentication wall between a visitor and the primary conversion action. Availability badges give clear status on every card: available, limited, or on request.

Search handles both found and not-found states cleanly. Results surface with product images and categories, and empty states redirect toward the catalog instead of ending in a dead end.

Delivery. Desktop and mobile as a full Figma file with UI components structured as a design system, buttons, cards, form fields, availability badges, plus developer handoff notes and a Loom walkthrough of the complete flow.

Timeline: 3 weeks. Year: 2026. I ran the audit and led the redesign.