Google Ads Lead Generation for

Google Ads Lead Generation for Real Estate & Estate Planning Law Firm This case study demonstrates a highly targeted Google Ads campaign designed for a specialized law firm focusing on real estate registration and estate distribution (inheritance law). In the legal sector, asset-related keywords carry high acquisition costs, but through deep-intent search campaign structuring and geo-targeting, I successfully established a pipeline of premium clients.

Key Performance Milestones:

1.6K High-Value Clicks: Captured highly qualified traffic from individuals and corporations actively seeking legal council for property documentation and estate division.

34.3K Targeted Impressions: Generated substantial market visibility, positioning the firm as a trusted authority for sensitive legal matters.

Optimal $2.96 Avg. CPC: Maintained an exceptionally efficient cost-per-click for premium law keywords by optimizing Quality Scores and ad relevance.

Smart $4.74K Budget Management: Maximized conversion opportunities over the campaign timeline, ensuring an excellent return on investment with minimized client acquisition costs.

This project highlights my ability to handle niche legal campaigns, filter out low-intent traffic, and turn modest ad spend into highly profitable client inquiries.