mohammed metwaly
Google Ads Specialist driving quality leads
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From Scratch to 3 Branches: Scaling a Saudi Engineering Firm
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Google Ads Lead Generation for Gulf Industrial Engineering Consultancy
This case study highlights a highly specialized B2B Google Ads campaign managed for a Gulf-based engineering consultancy firm targeting industrial licensing and permits. In a niche where keywords carry high acquisition costs due to the immense contract value of industrial clients, I structured a high-intent search strategy to bypass generic traffic and focus solely on factory owners and corporate investors.
Key Performance Milestones:
1.79K High-Intent Clicks: Captured targeted B2B traffic from decision-makers actively searching for industrial building approvals and licensing services.
24.9K Premium Impressions: Dominating search results for high-value industrial engineering queries across the GCC region.
Managed Riyal 10.82 Avg. CPC: Effectively optimized ad quality scores and landing page alignment to control costs in a highly competitive enterprise niche.
Strategic Riyal 19.4K Budget Allocation: Deployed the total ad spend efficiently over the campaign period, delivering a highly predictable stream of high-ticket corporate leads.
This project showcases my ability to run complex, high-ticket B2B campaigns, manage premium CPC keywords, and deliver measurable pipelines for industrial and corporate services.
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Google Ads Lead Generation for Real Estate & Estate Planning Law Firm
This case study demonstrates a highly targeted Google Ads campaign designed for a specialized law firm focusing on real estate registration and estate distribution (inheritance law). In the legal sector, asset-related keywords carry high acquisition costs, but through deep-intent search campaign structuring and geo-targeting, I successfully established a pipeline of premium clients.
Key Performance Milestones:
1.6K High-Value Clicks: Captured highly qualified traffic from individuals and corporations actively seeking legal council for property documentation and estate division.
34.3K Targeted Impressions: Generated substantial market visibility, positioning the firm as a trusted authority for sensitive legal matters.
Optimal $2.96 Avg. CPC: Maintained an exceptionally efficient cost-per-click for premium law keywords by optimizing Quality Scores and ad relevance.
Smart $4.74K Budget Management: Maximized conversion opportunities over the campaign timeline, ensuring an excellent return on investment with minimized client acquisition costs.
This project highlights my ability to handle niche legal campaigns, filter out low-intent traffic, and turn modest ad spend into highly profitable client inquiries.
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Google Ads Lead Generation for Kuwaiti Cleaning Service Company
This case study highlights a highly successful, high-volume Google Ads campaign managed for a professional cleaning services company in Kuwait. Operating in a highly competitive local service market, the strategy focused on capturing immediate, high-intent search queries from both residential and commercial clients while maintaining maximum budget efficiency.
Key Performance Milestones:
23.3K Targeted Clicks: Generated a massive influx of high-intent traffic directly from users actively searching for professional cleaning and maintenance solutions.
240K High-Visibility Impressions: Established a dominant local market presence and significantly boosted brand awareness within targeted regions in Kuwait.
Ultra-Efficient $0.49 Avg. CPC: Achieved and maintained an exceptionally low cost-per-click through strict negative keyword filtering, high ad quality scores, and granular campaign structuring.
Strategic $11.5K Ad Spend Management: Deployed the total budget with a heavy emphasis on maximizing conversion rates, ensuring zero wasted spend and a highly predictable cost-per-lead.
This project demonstrates my capability to efficiently scale local, service-based businesses and dominate competitive regional markets through data-driven PPC strategies.
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Google Ads Lead Generation for Kuwaiti Law Firm
This case study showcases a highly optimized Google Ads campaign managed for a premier legal consultancy firm in Kuwait. The legal niche is notoriously competitive with high acquisition costs, but through hyper-targeted search campaigns and strict negative keyword management, I built a sustainable lead pipeline.
Key Performance Milestones:
9.14K High-Intent Clicks: Driven directly from users actively looking for legal counsel and corporate legal services.
156K Impressions: Significantly elevated market authority and brand visibility across the Kuwaiti market.
Efficient $1.99 Avg. CPC: Successfully maintained a highly cost-effective cost-per-click well below the industry standard for legal services.
Strategic Budget Utilization: Managed an $18.2K total ad spend, ensuring maximum optimization and zero wasted budget.
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Managing Google Ads for a specialized engineering consultancy in Saudi Arabia requires navigating a complex customer journey and high cost-per-clicks. The results showcase my strategic campaign optimization. By using a data-driven approach, including advanced keyword strategy and bid management for campaigns costing Riyal 134k, I was able to:
Achieve a broad reach of 374k impressions for brand dominance.
Convert this awareness into 35.1k qualified clicks, connecting potential clients directly to the firm.
Maintain an excellent Average CPC of Riyal 3.82, maximizing the efficient use of the ad budget.
This campaign illustrates my capacity to build effective sales funnels and optimized lead pipelines in competitive B2B markets.
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