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Google Ads Lead Generation for Real Estate & Estate Planning Law Firm
This case study demonstrates a highly targeted Google Ads campaign designed for a specialized law firm focusing on real estate registration and estate distribution (inheritance law). In the legal sector, asset-related keywords carry high acquisition costs, but through deep-intent search campaign structuring and geo-targeting, I successfully established a pipeline of premium clients.
Key Performance Milestones:
1.6K High-Value Clicks: Captured highly qualified traffic from individuals and corporations actively seeking legal council for property documentation and estate division.
34.3K Targeted Impressions: Generated substantial market visibility, positioning the firm as a trusted authority for sensitive legal matters.
Optimal $2.96 Avg. CPC: Maintained an exceptionally efficient cost-per-click for premium law keywords by optimizing Quality Scores and ad relevance.
Smart $4.74K Budget Management: Maximized conversion opportunities over the campaign timeline, ensuring an excellent return on investment with minimized client acquisition costs.
This project highlights my ability to handle niche legal campaigns, filter out low-intent traffic, and turn modest ad spend into highly profitable client inquiries.
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The Problem
The client needed a modern, professional website that would reflect the premium nature of their real estate business. Their goal was to showcase luxury properties clearly, make searching easier, and create a seamless experience across desktop and mobile devices.
The Solution
I designed and developed a clean, elegant real estate platform with a premium visual identity, advanced property search and filtering, detailed property listings, clear calls-to-action, and easy enquiry options. The website was fully responsive to ensure a smooth experience on all devices.
The Result
The final product delivers a sophisticated online presence that builds trust, showcases properties effectively, and makes it easier for potential buyers and renters to discover properties and submit enquiries. The result is a professional, conversion-focused website that reflects the quality of the brand.
Your Google Ads can be profitable… and still waste money.
One of the easiest ways to burn ad budget?
Showing ads outside the area you actually serve.
A local business targeting an entire city or worse, an entire region can end up paying for people who are:
→ Too far away
→ Outside the service area
→ Unlikely to become customers
Before increasing your budget, check where your ads are actually reaching people.
More traffic isn't the goal.
More customers from the right locations is.
Business owners: check your location targeting before you increase your Google Ads budget.
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