OVERVIEW Laurie Hannoush had the expertise, teaching content, and visual assets to support a serious education business, but her digital presence needed to communicate that level of professionalism from the first interaction through the member experience.

We elevated the brand presentation, redesigned the learning environment and turned the academy into a more cohesive product ecosystem for courses, resources, community and professional development.

01 / ELEVATED THE DIGITAL PRESENCE We refined the visual direction across the website, course covers, resources and member-facing surfaces. The new system uses stronger editorial art direction, premium photography, clearer hierarchy and a more consistent relationship between education, services and community.

02 / BUILT THE ACADEMY EXPERIENCE We structured the Kajabi academy around real learning behavior: clear course navigation, chapters, lesson states, progress indicators, video learning and next-step actions. The experience makes a technical subject feel more considered and easier to move through.

03 / CONNECTED COURSES, RESOURCES & COMMUNITY We organized the Powder Ombré training experience, educational resources, community touchpoints and professional pathways so students can move from learning a technique to applying it with more confidence.

04 / REFINED THE MEMBER JOURNEY We improved the dashboard presentation, lesson layout, responsive behavior, course navigation, typography and supporting calls to action. The result is a learning environment that feels aligned with Laurie’s expertise and the premium nature of her training.

THE RESULT Laurie now has a Kajabi academy that feels like a professional education product rather than a collection of course pages. Her visual identity, training content, community and resources work together as one clearer experience for artists who want to learn, practice and grow.

The academy gives the business a stronger foundation for future courses, resources and member experiences.