Head of Sales & Marketing @ The New You Plan

During my tenure as interim Head of Sales & Marketing at The New You Plan, a market leader in the DTC dieting space projecting £14M in revenue this year, I spearheaded significant initiatives to drive growth and efficiency. Building on my previous success with their Email & SMS marketing, I led a comprehensive project to migrate the brand from a custom CMS to Shopify Plus, encompassing an extensive discovery phase and coordinating various internal teams.

My role was highly cross-functional, overseeing two new product launches, enhancing new product development processes, and collaborating closely with creative designers and operational specialists to bring new ranges to market. I took charge of all marketing strategies, including budget allocation, KPI management, promotional planning, and orchestrating key product launches and marketing activities across the business.

To establish a strong foundation for future growth, I initiated and led the recruitment of essential functional leaders, including a Community Management role, New Product Development position, and a Digital Marketing Manager. I developed comprehensive onboarding and training plans for these key roles. Additionally, I onboarded a new paid ads agency with a full creative team to boost efficiency and performance across all paid advertising channels.

My short but impactful tenure yielded impressive results, including two record-breaking seven-figure months, a expanded and well-developed marketing team, enhanced cross-team collaboration and communication within a remote environment, improved ROAS and CPA metrics, and the development of strategic plans and incentives to fuel growth in 2025. These achievements underscore my ability to drive rapid, measurable improvements in a dynamic, high-growth environment.