AB Park & AB Hotel: Full Framer Website Rebuild

AB Park & AB Hotel needed a complete website rebuild, not another visual refresh. The existing experience had become difficult to maintain, with duplicated content, outdated sections, broken navigation, and inconsistent layouts across devices.

I rebuilt the website in Framer, reworking its structure and responsive system while preserving the existing brand identity.

The core problems were structural:

Duplicated sections and outdated content

Broken internal navigation and links

Inconsistent layouts across desktop, tablet, and mobile

An information structure that no longer served the business clearly

Rather than redesigning the surface of the existing site, I focused on rebuilding the foundation underneath it.

The rebuild started with structure before styling.

Reworked the information architecture and navigation

Consolidated duplicated content and removed outdated sections

Established a consistent responsive layout system

Preserved the existing identity while giving the interface a more contemporary feel

Rebuilt the experience in Framer from structure through final implementation

01 — Audit Reviewed the existing pages, content, navigation, links, and responsive behavior.

02 — Structure Reorganized the information architecture and simplified the navigation.

03 — Build Rebuilt the website in Framer with a consistent responsive system.

04 — Refine Resolved broken links, cleaned up duplicated content, and refined layouts across devices.

05 — Localize Implemented English, French, and Arabic versions throughout the website.

A complete website rebuild for AB Park & AB Hotel, including:

Refined information architecture

Responsive desktop, tablet, and mobile layouts

Improved navigation and internal linking

English, French, and Arabic localization

A modernized interface built around the existing brand identity

The rebuild delivered a cleaner and more cohesive website experience, with improved structure, consistent responsiveness, functional navigation, and a more maintainable foundation.

I handled the rebuild end to end — from information architecture and navigation to responsive design, localization, and the final Framer implementation.

Good website redesign starts with solving the problems users don't immediately see. By rebuilding the structure first, I created a more organized and consistent experience without losing the identity of AB Park & AB Hotel.