Exaforce Logo Animation Project

Exaforce rebranded to create a more modern, engaging identity. They needed a logo animation to:

Spark their rebrand: Communicate the website innovation and reliability visually.

Enhance user experience: Make their brand memorable from the first interaction.

Serve as an opening video: Use the animation as the introduction for presentations, demos, or platform onboarding.

Initial concept sketches mapped out the animation’s flow and visual storytelling. Each frame explored transitions, key movements, and the overall narrative of the logo coming to life.

The sketches were digitized to refine timing, proportions, and sequencing. This version allowed for clearer communication with the client and team before starting animation.

Early motion tests brought the static storyboard to life. Basic transitions, easing, and key animation ideas were implemented to visualize how the logo would animate in real time.

Before the logo animation begins, a branded pattern surrounds the logo, reinforcing Exaforce’s visual identity. This subtle touch adds cohesion and strengthens brand recognition.

The polished logo animation uses two colors for clarity and brand consistency. Smooth transitions, dynamic timing, and subtle motion effects highlight the logo’s identity, ready for use as an opening video or on digital platforms.