The original website was built with the end buyer in mind, but the real users are the admins managing the marketplace. This misalignment led to unclear messaging, poor conversions, and a lack of clarity about the platform’s true value.

We repositioned the entire experience by focusing on the actual users, admins. The homepage and solution pages were restructured to highlight admin workflows, core benefits, and use cases, resulting in a more relevant and action-driven experience. Designed by: Sergej Developed by: Nikola