Skai Trade Waitlist Signup Teaser Video

The Brief: Skai Trade was building toward launch and needed waitlist signups from cold social traffic. The category makes this hard. Every trading platform markets itself the same way, with a screen recording and a cursor moving across a dashboard, and Skai's actual advantage was a fragmentation story that no one outside the team could explain in a sentence. The video had to earn an email from people who could not yet use the product.

The Execution: A fast-cut teaser using two or three product screenshots in total. The fragmentation problem is carried by AI-generated crowd interviews, strangers asked how many crypto apps they use, cut for pace and built to land on one action: join the waitlist.

The Call: The problem the product solves is a number, and numbers don't play on screen. We could have said "traders juggle six apps" in a title card, but a stated fact is something you agree with and scroll past. Putting it in people's mouths and letting the answers stack up makes the viewer count along, and the count is the argument. The screenshots come after, once the problem is already sitting in the room.

Industry: Web3 / DeFi / Fintech