Kiwiswap needed a buy animation to mark each new token purchase.
The brief was to communicate two things in a few seconds: that a purchase had happened, and that the token sits on the Ethereum network. With no dialogue, no voiceover, and almost no runtime, the whole message had to be carried visually.
The animation opens on a ring of tokens, lifts the ETH token out and into space, then flips it into the Kiwiswap token to establish the network relationship before the "New buy" callout lands.
Kiwiswap needed a buy animation to mark each new token purchase.
The brief was to communicate two things in a few seconds: that a purchase had happened, and ...