Being You Always is a wellness-focused brand rooted in authenticity and self-care. The goal was to build a cohesive digital identity from the ground up — starting with the logo and extending all the way to a fully responsive, conversion-ready website.
Persona Method
Challenges & Solutions:
image showcasing Problem and Solution Ifox solutions bring for Beingyoualways brand
The Challenge
The brand had a strong philosophy but lacked a clear visual and digital direction.
Key challenges included:
No defined brand identity or visual system
Need for a calming yet premium look aligned with wellness
Translating brand values into a seamless website experience
Ensuring clarity, trust, and ease of navigation for first-time users
The Solution
Crafted a minimal, meaningful logo that reflects balance and authenticity
Defined a consistent visual language (colors, typography, spacing)
Designed a clean, intuitive website focused on storytelling and usability
Built reusable design components in Figma to maintain consistency and scalability
Visual Identity
image showcasing styleguide for being you always by ifoxsolutions
The brand identity was designed to feel:
Calm & Natural — soft color palette inspired by wellness
Clean & Modern — simple typography with strong readability
Fonts and colors were carefully chosen to support both brand emotion and digital performance.
Design System & Figma Components
snapshot of figma screens and components for beingyoualways
To ensure long-term flexibility, we created a structured Figma design system:
Modular components for sections, CTAs, and content blocks
Consistent spacing and typography rules
Scalable layout system for future pages and updates
This allowed faster iteration and ensured visual consistency across the site.
Homepage Experience
The homepage was designed as a guided journey:
Clear value proposition above the fold
Story-driven sections that build trust gradually
Thoughtful use of whitespace to keep the experience light and breathable
Mobile-first approach to ensure consistency across devices
homepage overview video showcasing user experience
Outcome
The final result is a cohesive brand and website that:
Clearly communicates the brand’s purpose
Feels calm, premium, and approachable
Is easy to scale as the brand grows
Aligns design, usability, and storytelling into one seamless experience
🚀 Let’s Work Together
Available for full-stack brand & web design projects — from logo and visual identity to high-performing, scalable websites.
If you’re building something meaningful and want it to look as good as it works, let’s talk.