Customerly is an AI-powered customer service platform built for businesses. With advanced AI Agents, customizable workflows, NPS & CSAT surveys, and email marketing automation, it helps businesses scale support, resolve issues instantly, and deliver seamless customer experiences.

Customerly had a powerful platform with advanced AI agents, workflows, surveys, and marketing tools, but its breadth created a challenge. New visitors could feel overwhelmed by the variety of features, and the overall value wasn’t always clear at first glance. Customerly needed a way to present its benefits in a more direct, approachable, and trustworthy way, without losing the depth of the product.

We approached the project by simplifying the story into clear, memorable promises: faster resolutions, happier customers, and AI that works as a true teammate. Through a refined identity, a product-first website, purposeful motion design, and high-performance development, we transformed Customerly’s vision into a digital presence that communicates clarity, innovation, and trust.

Our UI/UX work mapped out clear paths for different buyer intents, ensuring each visitor quickly found relevant features and benefits. Information architecture was simplified, and conversion points were strategically placed to align with moments of peak interest.

Motion design played a key role in bringing the experience to life. Subtle animations and micro-interactions showed how Aura listens, understands, and acts, letting visitors feel the AI’s speed and intelligence before reading a single word.

Visually, we introduced a refined, high-contrast design system anchored in Customerly’s brand personality. Clean layouts and bold highlights focused attention on key product stats, customer success stories, and the tangible results Aura delivers.

On the development side, we built the site entirely on a no-code foundation (Webflow). A custom component library gives Customerly’s team the flexibility to launch new pages and campaigns instantly, keeping pace with their rapid product evolution.

The result is more than just a website. It’s a dynamic brand experience that communicates the product’s capabilities, builds trust through design, and leaves visitors with a clear impression that Customerly isn’t just AI support but AI that works like a real teammate.