Fantini Roof Tiles - Visual ID and Web Design
Maxi Robles
Like this project
Posted Apr 22, 2024
Discover how Fantini Roof Tiles redefines its reach with an amplified digital presence, driving growth and engagement.
Overview 🔎
Fantini Roof Tiles, a prominent player in the roofing industry, embarked on a journey to redefine its brand identity and craft a comprehensive marketing strategy for 2024. Collaborating closely with the Fantini team, we undertook the challenge of not only refreshing their visual identity but also devising a strategic roadmap to amplify their online presence. This included the development of a versatile website capable of catering to diverse user needs.
Problem & Solution 🤝
At the core, our aim was to address Fantini Roof Tiles' need for a contemporary identity and a robust online platform to engage with various stakeholders effectively.
Goals/Requirements:
Redefine brand identity to reflect modern values and aspirations.
Craft a comprehensive marketing strategy aligned with business objectives.
Develop a user-centric website accommodating different user personas.
New Brand Identity
Process 🛣
Discovery & Research: We delved deep into Fantini's brand ethos, market positioning, and audience demographics to glean insights vital for crafting the new identity and website.
Strategy Development: With a clear understanding of Fantini's objectives, we formulated a multi-faceted strategy encompassing brand redesign, website development, and a tailored marketing plan.
Design & Development: Leveraging the insights gained, we embarked on the design journey, creating a visually compelling brand identity that resonated with the target audience. Simultaneously, our development team meticulously crafted a user-friendly website, ensuring seamless navigation and functionality across devices.
Launch & Optimization: Upon completion of the initial phase, we launched the revamped brand identity and website, closely monitoring user interactions and feedback. Iterative improvements were made to enhance user experience continually.
Results 🎁
Through the rebranding and website development efforts, Fantini Roof Tiles established a robust digital presence, experiencing a consistent rise in organic traffic.
Despite completing its first stage, the project remains modular, with plans for future phases to further enhance functionality and extend the digital footprint.
Takeaways 📣
This project reinforced the importance of synergy between brand identity, website design, and marketing strategy. Moving forward, we aim to leverage these learnings to deliver even more impactful solutions for our clients.