UX Redesign Project for ROYCE HOMES Interiors

The client, ROYCE HOMES Interiors, needed a redesign to increase client conversion and improve UX, while maintaining their luxury brand aesthetic. The primary issues were poor information structure, visual clutter, and hidden Calls to Action (CTAs).

The project began with user behavior analysis (heatmaps/metrics) to diagnose friction points. The solution involved a major content restructuring and conversion focus:

Information Architecture: Homepage content was re-ordered (moving 'About Us' out) to prioritize quick sales. Services were made immediately visible.

Conversion Optimization: Implemented strong, contrasting CTAs, integrated a 3-step Quiz for fast service matching, and added quick mini-forms in all sections to minimize the path to inquiry.

Visual Refinement: Text was condensed by 30% to emphasize visuals. The design was adapted across devices, using refined fonts (FoglihtenNo06, Manrope) and gold accents (#C8A480) to preserve the premium aesthetic.

Result: The data-driven UX decisions led to a validated increase in client inquiries by +40%, successfully blending luxury design with high functionality.