AE77 by David ButlerAE77 by David Butler

AE77

David Butler

David Butler

AE77 NEW BRAND for AMERICAN EAGLE
AE embarked on an upscale premium denim brand and my partner Keith and I started from scratch with name and identity exploration. I created these identities and visuals, and we ended on AE77. We were just getting started!
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Posted Apr 11, 2024

Design an up-market denim brand from soup to nuts for American Eagle.

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American Eagle Outfitters