For Asset Guard DXB, I collaborated closely with the client from the ground up. Starting with just a raw business idea, I conducted in-depth market research to fully understand the domain, audience needs, and competitive landscape. I analyzed industry pain points and designed a strategic website experience that positions the brand as a trusted partner for individuals whose investments are stuck in crisis or abandoned projects.

Key contributions included:

Researched the real estate investment recovery domain to define the unique value proposition and extract services to highlight on the landing page.

Crafted a complete website copy aligned with the client’s mission, ensuring the messaging resonates emotionally with the target audience.

Designed a conversion-focused landing page to communicate trust, showcase solutions, and drive engagement effectively.

Created a business canvas framework to structure offerings, benefits, and customer journeys for better clarity and positioning.

Prioritized user-centered design principles to enhance usability, accessibility, and intuitive navigation across the experience.

Applied data-driven design techniques to optimize for conversion, user retention, and brand credibility.

This project wasn’t just about designing a website; it was about solving a business problem through deep research, domain understanding, and creating an engaging, impactful digital experience.