New identity, gentle by design
Bianca Paula
New identity, gentle by design 🌿
Marianna Parrotto needed a brand that could talk about anxiety, burnout, and self-worth without feeling cold or clinical.
We built it around a circular mark, a soft earthy palette, and a pattern that softens every touchpoint, from Instagram stories to the door of her office.
Full case study on my profile.
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Posted Jul 20, 2026
New identity, gentle by design 🌿 Marianna Parrotto needed a brand that could talk about anxiety, burnout, and self-worth without feeling cold or clinical. W...
