Flow & automations build out for skincare brand Dear Brightly

In late 2023, I partnered with brand Dear Brightly to launch 10 automated flows using Klaviyo that spoke to the customer at every point of their journey.

I started by doing a deep dive into their audience & existing customer base, reading reviews, comments, and conversations customers were having on Instagram & Reddit about the brand.

I then mapped out the customer journey and the points where customers were most often churning, and created a plan for automated flows that would address the most common pain points at the right time.

See their new welcome flow here: https://drive.google.com/drive/folders/1NM-H0dF0wdVBxmSCnnVsWw2ShYgdlJ-G?usp=sharing See their new abandon checkout flow here: