Paw Treats Brand refresh & playful
Keshav Sharma
Paw Treats
Brand refresh & playful landing page for a small-batch dog-treat company
Paw Treats needed to feel as friendly as the product — oven-baked treats made with real meat and veggies. I rebuilt the brand around teal (#1C8493), warm brown (#47311F), and cream, all taken from the hand-lettered logo, and leaned into rounded, cheerful type with Fredoka and Nunito. The direction and wireframes came together in Figma.
The hero runs a dog being handed a treat behind a soft teal scrim, under "Wholesome treats worth the wag." One constraint solved two problems: the clip had a watermark in the corner, so I placed a "loved by 2,000+ pups" rating card exactly there — it hides the mark and doubles as social proof.
The dog footage was generated in Runway and Kling, the logo redrawn and cleaned up in ChatGPT, and the final bouncy, playful build shipped in Framer — with Claude helping throughout from concept to build.
Tools: Figma (design & wireframing) · Framer (build) · Claude · ChatGPT (imagery) · Runway / Kling (video)
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Posted Jul 17, 2026
Paw Treats Brand refresh & playful landing page for a small-batch dog-treat company Paw Treats needed to feel as friendly as the product — oven-baked treats ...
