BUENO. — Burger Brand Identity & Packaging
Ulises Gabriel
BUENO. — Burger Brand Identity & Packaging
The Challenge
Create a burger brand that felt simple, memorable, and premium without losing the playful personality of fast food.
The Direction
A warm yellow palette, bold editorial typography, oversized food photography, and a minimal visual system built around the BUENO. name.
The Result
A flexible identity that can scale across packaging, menus, social media, signage, and digital touchpoints while staying instantly recognizable.
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Posted Aug 10, 2026
Brand identity for BUENO, built around simplicity, strong typography, warm colors, and a playful visual system designed to feel instantly recognizable.
