Innovative Solutions is a business that provides cutting-edge solutions to its customers. By optimizing their website, we can help them reach a wider audience and showcase the unique selling points of their products/services.

Here's a more detailed breakdown of the content optimization strategy for Innovative Solutions:

1. Conduct a website audit: We will start by conducting a website audit to identify technical issues, on-page and off-page issues, and other factors that could be impacting the website's SEO.

2. Keyword research: Based on the audit findings, we will conduct keyword research to identify the right target keywords that will help Innovative Solutions rank higher on search engines. We will focus on long-tail keywords that are relevant to their business and have a low competition level.

3. Optimize website content: We will optimize the website's content, including meta descriptions, meta titles, headers, and alt tags. We will also focus on creating high-quality content that is unique, engaging, and relevant to Innovative Solutions' business.

4. Build quality backlinks: We will create a backlink strategy that includes building high-quality backlinks from authoritative sources. These backlinks will help to improve Innovative Solutions' website's domain authority, which is an essential factor in SEO.

5. Social media marketing: We will create a social media marketing strategy to promote Innovative Solutions' website and its products/services. This strategy will include creating engaging content, running social media ads, and engaging with followers.

6. Improve website speed: We will optimize the website's loading speed to improve user experience and decrease bounce rates. A fast-loading website is also an important factor in SEO.

7. Track and measure: We will track and measure the progress of the SEO strategy using various tools such as Google Analytics and Google Search Console. We will also regularly monitor the website's performance and make necessary changes to the strategy to ensure that we achieve the desired results.

Overall, by implementing this comprehensive content optimization strategy for Innovative Solutions, we can increase their website's organic traffic by 30%. This will help them reach a wider audience and showcase the benefits of their innovative solutions to potential customers.