GameFi Studio Brand Website Design

Chainge Games is a rapidly growing blockchain game development startup based in Ireland. The design goal of the project is to create a brand image for Chainge Games, a blockchain gaming universe.

The Chainge Games logo features an outer ring with the letters 'C' and 'G' inside, forming a unique style. The brand image is presented with a neat black background, neon colors, and bold fonts.

Three gradient meshes are used to create a halo effect on the web pages, creating an scene similar to a gaming room.

Geometric shapes such as circles, crosses, triangles, and squares are used as the visual language, inspired by symbols on a game controller.

Three-dimensional game elements are used to represent the services provided by the brand.

Use dynamic gradients and interactive animations on the web background triggered by scrolling to emphasize product narratives and game updates.

In this project, I was responsible for planning the design system, overall visual image, and front-end animation simulations, making the team communication more efficient.

After discussions with engineers, we used the GSAP solution to ensure smooth dynamic effects and experiences for the website.

Using an agile framework to manage the project, I worked with the design team to plan the overall VI from 0 to 1. I host daily standup and review of design outputs were conducted to ensure the visual direction inline with the design system.