Belle Doctrine Website Redesign

Redesign to address the user's and the owner's needs to create an engaging relationship that brings a better CX and helps grow the business.

The website's ranking in Google's search engines is low and does not appear in search results for common keywords. The Belle Doctrine website doesn't give the users the answer to the information they want to feel confident enough to schedule an appointment. The option to book an appointment is not working.

Redesign the site Information Architecture to help users find all the information they need in one place

Redesign a service page to include all the information needed

Create a unique page for Botox treatments to get a higher rank in Google search for Botox keywords

Adding automation features to save the owner's time:

Online Booking | CRM Plugin | Workflow automation | Instagram feed display.

Tools: Figma, Miro, Google Sheets, Google keywords planner, Canva, Zoom, Usability Hub, Wix, Wix Booking, Google Analytics, CRM (Wix apps), Wix Workflow automation

We interviewed five users to understand how and why they want beauty enhancement services. And what affects their decision to choose such a service. Here are the primary finds:

All users mentioned using Google at the beginning of the search

Users need to feel confident about the treatment.

Users want to have valuable information to make a decision.

Users like to have easy access to treatments that interest them

All users are expected to be able to book online.

Having 100% of users saying that they will start the search in Google, we needed to check what Belle Doctrine looks like on Google search and to discover how users in Oregon are searching for such services: Botox is a ubiquitous keyword and is searched for about 100 to 1,000 times a month in Portland, Oregon alone; We found that specific services are searched for more frequently than general terms such as "Beauty services."

We believe that if we provide people interested in beauty enhancements with the exact information they are searching for will achieve a higher conversion rate for Belle Doctrine.

We believe that having each service be its own page with all the information and photos pertaining to it will result in a higher conversion rate because we know search engines will direct users to a specific page depending on keywords, and those potential clients would prefer to have everything in one spot with the opportunity to get an online appointment.

Belle Doctrine is redesigning its website to help visitors considering the services get all the information they need and be more confident to do the next step.

We’re better because we display all the information the user needs about a specific treatment on one page and answer all their questions about the treatments.

We’re believable because our research indicated that users who are interested in such a treatment check what specific information they are looking for before they are willing to schedule an appointment.

Usability Testing Plan | First-time user experience

The primary goal of this testing plan was to find out if the user could find the information needed and accomplish booking an appointment.

Mid-Fi-

Five users took the test to accomplish three common tasks:

Find the Botox service page.

Find the reviews written by clients.

Book an appointment

Hi-Fi-

We repeated this test with the Wix website- 5 users to accomplish the first 2 tasks.

Checking for the service credibility

29 users participate in the A/B test to answer the following: Which of these design options gives you more confidence in the doctor's credibility?

93% of users chose the option with the doctor's image

Why?

"I like that I can see more information about the doctor, which makes her seem more credible. (as opposed to the kind of 'hiding behind the screen)."

Checking for design credibility

17 users who participated were shown the Botox page for 5-sec to answer:

What is this website for? 100% of users could tell what the website for

Inside Beauty

Online Booking, Automated Services, and CRM to save time and help the Dr. to focus on her professional specialties.

Automatic Youthful

Adding the Instagram feed keeps the website updated without additional effort.

The CRM helps the doctor to have better personal relations with patients.

Healing Solutions

By connecting the needs of the stakeholder and the users we created a better long last relationship that will bring to a better customer experience and increase website conversions.