Lifecycle Marketing for STARZ
Denis Kolbas
Email Marketer
Growth Marketer
Marketing Strategist
About STARZ
Starz is a premium streaming service present in the USA, and major EU, LATAM countries. It offers a vast library of original series, hit movies, and exclusive content across various genres. Starz focuses on providing high-quality entertainment, offering original series like Power and Outlander.
Platforms used:
Leanplum
SendGrid
Litmus
Tableau
Recurly
My day-to-day with STARZ
Planning Ad hoc campaigns bases on series, movies premieres, holidays and sales
Crafting Lifecycle campaign strategy - onboarding, free trial to paid, abandoned cart, winback, retention, etc.
Building for all campaigns and flows - email, push, in-apps
A/B testing - every campaign must be testing something
Email and In-app template coding in HTML. Also implemented complex logic using Jinja2
Weekly and Quarterly reporting
Email deliverability maintenance
Major Achievements
Added $2.6M in quarterly revenue by increasing churn revival rate by 14%
Added $1.6M in quarterly revenue by increasing abandoned cart CR by 56%
Added 4M in original series viewership by implementing season-wide strategy
