7AM Running Club is a trail running community nationwide. The club aims to put together trail runs and hikes for all to join, promoting togetherness, wellness, and reaching goals. To extend even further, this brand hopes to create an identity known to athletes; not professional but everyday athletes.

I designed the visual identity that pulls in the tangible feeling of three words: community, growth, & nature. The elements communicate these feelings to runners and hopes to inspire those aiming for goals. This project took 4 weeks to complete with lots of iterating and partnership.

From web design, to socials, and print work. Crafting the identity of this unique trail running club was something that was a joy for me. Being visually and distinctly different from running clubs you see in an urban/rural environment, it has it's own identity that runners love to be a part of.

Elements At Work

Assets can be produced using imagery and elements that create that essence of trail running. Whether its a piece of the topographic map standing in the background of a poster, or the simplicity of the three shapes that are the core of the brand. It becomes easier when there's a defined library of graphics.

This was part of my goal with the project – being able to bring together a consistent set of branding and graphics that doesn't feel disjointed to the audience.

I wanted to explore ways to be consistent with my visual elements and themes. Having that consistency across all pieces makes for a stronger brand and efficient message geared towards the right audience. It was something that I previously struggled with, but taking my time with this project and receiving feedback from experienced designers was a great way to gain more depth on my design thinking, and truly reiterate with intention rather than assuming something feels off.

When you feel like designs are consistent across the board, the idea becomes a little bit easier to form and deliver to your client and target audience. Putting together a piece of visual identity for someone's passion requires great care and thought and that's the solution I provided for them. I hope my client's running club shine throughout the world one.