Award-winning animation to increase water poverty awareness
Rachael Ward
I had the privilege of collaborating with Pump Aid, a remarkable organisation dedicated to addressing water poverty in Malawi. They entrusted me to create an impactful animation that would shed light on the struggles faced by women and girls in this region.
The animation was awarded the Silver Judge's Award in the finals of the Smiley Charity Film Awards 2024.
Silver Award in the Charity Film Awards 2024
The project kicked off with script development, where I aimed to capture the essence of the issue while maintaining authenticity. To achieve this, we decided to have a member of the Pump Aid team in Malawi record the voiceover. Advising them remotely on best practices to record the audio, I ensured that the genuine voices of those affected were heard.
Character illustrations
Next came the heart of the animation – the illustrations. I crafted a set of bespoke characters and environments, each meticulously designed to breathe life into the narrative. Every detail was carefully considered to convey the emotions and experiences of the people of Malawi. These illustrations played a pivotal role in making the story relatable and emotionally resonant.
Scene from the animation
Accessibility was a key concern throughout the project. To make our message inclusive and ensure maximum reach, I developed a typographic style to accompany the on-screen visuals, ensuring the video's effectiveness with or without audio.
Scene from the animation
The result? An animation that resonates with viewers, evoking empathy and understanding for the women and girls battling water poverty in Malawi. It's not just a project; it's a testament to the power of visual storytelling in driving meaningful change and will act as a powerful tool for Pump Aid in its mission to raise awareness about water poverty in Malawi.
The animation was awarded the Silver Judge's Award in the finals of the Smiley Charity Film Awards 2024.
If you'd like to chat about how I can support you and your business, please get in touch.
hi@designbyrw.com | www.designbyrw.com
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Posted Oct 4, 2023
With use of bespoke illustrations and emotive script, this animated video sheds light on the harsh reality of water poverty faced by women and girls in Malawi.
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